Imats Makes Their Annual Return to NYC | Urban Girl Mag
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Imats Makes Their Annual Return to NYC

Imats is back for their annual makeup expo taking place in NYC. The international makeup expo stops in NYC every spring bring beauty vendors, special fx makeup classes and more to local enthusiasts.


The always impressive show brings together leading brands, educators and professionals to celebrate make-up artistry. And this year is no exception! IMATS NY welcomes dozens of major players, including many new exhibitors; meaning greater variety, additional deals and a bigger, more extravagant experience.


IMATS NY is generously supported by Morphe, Royal & Langnickel Brush Mfg., Make Up For Ever, Lime Crime, Bioderma and Bdellium Tools. Here are just a few of the other amazing vendors excited to be featured at IMATS NY 2019! Alcone Company, Eye Kandy Cosmetics, Frends Beauty/Stilazzi, Graftobian Make-Up Company, Jordane Cosmetics, Kryolan Professional Make-Up, Lit Cosmetics, Siân Richards London, The Makeup Light and ZÜCA, Inc. Joining the education lineup at IMATS NY is Beyoncé’s personal make-up artist, Sir John. His passion for authenticity in beauty and fashion has led him to work as an ambassador and consulting celebrity make-up artist for L’Oréal Paris, as well as in partnerships with brands including Glossier, M.A.C., Yves Saint Laurent and Estée Lauder.



One of the most famous image makers will appear at IMATS NY: Joanne Gair. Her body-painting work on Demi Moore (Vanity Fair August 1992) and on supermodels for the yearly Sports Illustrated Swimsuit Issue has put her at the pinnacle of the body-art genre. Gair’s iconic work with Madonna spanned 10 years and included the “Vogue” video and the Blonde Ambition Tour. Learn about the latest products and techniques from major talents like Emily Clayton, Nicholas Lujan and DeShawn Hatcher. And what would an IMATS be without the student make-up competition, Battle of the Brushes? Our BOTB themes for 2019 are Misfits and Graffiti Glam for the character/prosthetic and beauty/fantasy categories. Produced by Make-Up Artist magazine, IMATS is also held annually in Los Angeles, London, Toronto and Atlanta. For more IMATS and make-up industry updates, connect with IMATS on Facebook, Twitter, Instagram and YouTube. Join the experience by using #imatsNYC.



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