Last night, iOne Digital (formerly Interactive One) celebrated the launch of its new brand CASSIUS at hot spot Kola House. Over 250 key influencers in fashion, entertainment, business and media converged at The Kola House to preview the buzz worthy new digital publication.
Upon arrival, guests were treated to a sensory overload as they viewed lush images while enjoying complimentary hors d’ ouvres and cocktails provided by an open bar. Key influencers were also invited to share their most “unapologetic” moments via the CASSIUS “Unapologetic” photobooth. As the event commenced, iOne Digital and One Solutions President Detavio Samuels welcomed attendees and introduced CASSIUS creator, Kierna Mayo, SVP of Content and Brands for the digital platform, who toasted the future of creative journalism. Following the toast, a death of the “culture vulture” commenced via the beating of a pinata symbolizing that CASSIUS will be the destination for “unapologetic” cultural critique. The nights’ festivities culminated with performances by Starz hit series “Power” star/recording artist,Rotimi, and Def Jam Recording Artist, Dave East. Music was provided throughout the evening by Chase B and DJ Boof.
Additional VIPs in attendance included: Marc Lamont Hill, Yandy Smith, Memsor Kamarake, Claire Sulmers, Candi Carter, Margeaux Watson, Lisa Bonner, and Juliette Jones .
The definitive digital destination for urban millennials, CASSIUS provides bold editorial that cuts through today’s headlines with stories and critical commentary that directly addresses the global impact of Black culture. Each month, CASSIUS will create original covers underscoring their unique point of view on themes such as power, identity and race. Video content will accompany each cover.
This month’s cover is “The First Supper,” a graphic illustration featuring 30 of the most talked about, controversial figures in pop culture and American history. For more information, visit CassiusLife.com.