CEO Sean ‘Diddy’ Combs promotes long time associate Dia Simms to the president of Combs Enterprises .
In this new role Simms will oversee all business activities within the companies and their investments built and cultivated by Combs himself. Simms will work closely with Mr. Combs to be sure that Combs Enterprises is exceptional in their financial and operational goals, along with expansion and growth globally.
Simms will also lead efforts across Combs Enterprises to identify and pursue strategic investments that expand the reach and influence that Mr. Combs has on entertainment, media, fashion, spirits, culture and other sectors. Under her new leadership, Combs Wines & Spirits will fold into Combs Enterprises as she oversees both ventures.