Urban Girl Mag | Eva Marcille Hosts the Urban Skin Rx Target Launch Party in NYC
urban skin rx, eva marcille, remy ma, angela simmons, urbangirlmag, rachel roff, melanin, target stores, urban skin rx target launch, nyc, black women skin care
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Eva Marcille Hosts the Urban Skin Rx Target Launch Party in NYC

New York, NY-  “Urban Skin Rx is the Shiznit… Your makeup is nothing without skin if your skin isn’t right then it really doesn’t matter.With all of these products out there that’ll break the bank that people use and Urban Skin Rx is tried and true,” those were the words of actress and America’s Next Top Model winner Eva Marcille at the Target launch party of Urban Skin Rx.

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Eva is the official face of the Urban Skin Rx brand that has been very popular amongst makeup artists, celebrities, beauty bloggers, and everyday people. You can now conveniently purchase products from the skincare line at your local Target stores. Rachel Roff is a certified licensed aesthitician who started Urban Skin Rx in an effort to help women of all skin tones improve their skin’s appearance.

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The launch party took place at the chic event space MEET, where attendees enjoyed appetizers, open bar, champagne samples provided by ACCA, sparkling beverages sponsored by Bai, and much more. Eva and Rachel were joined by entrepreneur and Growing up Hip Hop cast member Angela Simmons, hip hop artist Remy Ma, Tara Wallace (LHHNY), and Mariah Lynn (LHHNY).

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The party was packed with special guests, photographers, editors, vloggers, bloggers and so many others eager to join in on the celebration of the Urban Skin Rx Target launch party. There was a photo booth activation for guests to enjoy, live music from a DJ, digital sketches provided on site by Chic Sketch. There were also live demonstrations of the Urban Skin Rx product line done on site along with a Q & A.

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A very convincing Eva Marcille said to the crowd “I must say I was skeptical at first because I was like hold on you don’t have enough melanin in your skin to tell me about my skin,” she said with a laugh. “Her (Rachel Roff) entire product line is EVERYTHING!…Everything Rachel (Urban Skin Rx founder) has is the beezneez… I live for it…”

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Right before the night wrapped final comments were made by the owner of Urban Skin Rx Rachel Roff encouraging everyone to please support her brand,

“It can only be successful if you guys support the brand, so go to Target…please purchase one every time you go get a different one… I just want to thank each and everyone of you for supporting my brand.”

Urban Skin Rx will be available for purchase from Target stores nationwide in late January.

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