Essence Kicks off ‘Road to Essence Festival of Culture Tour’ | Urban Girl Mag
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Essence Kicks off ‘Road to Essence Festival of Culture Tour’

Presented by Coca Cola, Essence announces The Road to ESSENCE Festival of Culture Tour – coming to a city near you! Los Angeles (June 4)Washington D.C. (June 11) and Chicago (June 18) will welcome this FREE, in-person, 3- city tour, designed to spotlight and introduce a taste of ESSENCE Festival of Culture through programming that highlights key Festival experiences with conversations, musical performances & more. Each city stop will serve as the experience’s secret sauce as we celebrate the cultural roots that make that city especially unique.

Sponsored in part by AT&T, Ford, McDonald’sTarget, The Walt Disney Group, & UnitedHealth Group attendees can look forward to thought-provoking panels covering topics ranging from: Community Building, The Impact of Social Media on our Mental Health, The Power of Sisterhood and MORE! 

Guests will also enjoy special musical performances from today’s top performers, fun sponsored activations, curated events from Essence’s key franchises and giveaways. Admission is FREE, but guests must register at: to secure their attendance. 



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